Dunlop Slazenger
Cost Reduction
Client produced a range of sports goods at manufacturing facilities in US and UK. Product was supplied to general retailers, specialist sports stores and pro-shops world-wide. Following a MBO, James Ross Consulting were commissioned to identify and implement material cost savings, structural changes to support brand positioning and procedures to control packaging developments and future costs, across the business.
slazengergolf.com
Pursuit of Excellence
Slazenger has celebrated over 120 years in the sports goods industry.  Those years spans the evolution of sport from an entertainment for the leisured few to its role in life today whereby it provides a meeting place for the world to compete in the pursuit of excellence.  During that transition, Slazenger has adjusted to many changes in the industry and can today look back with pride at over a century of sporting innovation and achievement which has made a unique contribution to the world of sport and the sports goods industry.
Business Challenge
Slashing Packaging Spend
The Project was based at both the UK and US manufacturing sites. Development procedures and a database were agreed with local project teams. The market requirements and brand initiatives were agreed with key Marketing personnel. The stage duration was 6 months with a target saving equal to 20% of the total annual packaging spend. Fees were performance related with invoicing staggered to reflect the value of savings as they accrued.
How JRC Helped
Independent Advice
James Ross Consulting provided independent on site project management to identify and deliver savings to agreed procedures and within a fixed timeframe.
Value Delivered
Procedures Implemented
The Project was completed on time and under budget. Total savings achieved were 20% over target. On the basis of this successful completion James Ross Consulting were asked to submit proposals covering other areas within the group. In addition, proposals were also requested to provide an on-going (retained) independent Packaging Management function. The procedures for packaging development and specifications systems implemented during the stage have led to significant cost avoidance for on-going NPD.
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