James Ross Consulting - Hall and Woodhouse

Hall and Woodhouse

Product Development

Client produced a range of branded and own label carbonated soft drinks and beers at a production facility in the UK. Sales within the premium carbonated canned drinks sector were declining and, based on market research the client had initiated a re-branding exercise to target a new consumer group. Key to this re-launch was a new range of flavours and a move to a re-closeable PET bottle.

hall-woodhouse.co.uk

Award Winning Brands

Today Hall and Woodhouse remains an independent family company owned and run by the fifth generation of the Woodhouse family. Hall and Woodhouse has a portfolio of Brands including award winning Badger Beers, Hofbräu lager, the brand leading kids soft drink Panda Pops and the natural sparkling tropical fruit drink Rio.

Business Challenge

Develop Packaging Concepts

James Ross Consulting were asked to work with the brand development agency (Butcher and Gundersen - www.bgundersen.co.uk) and the internal management team to develop the packaging concepts and supply route. This involved component development for PET bottles, closures and shrink-sleeves, development of co-packers with appropriate formulation and filling capabilities and liaison with ingredients suppliers.

How JRC Helped

Providing Technical Support To Meet A Tight Launch

James Ross Consulting were involved in providing technical support to the design process to ensure that final packs would be optimized for filling, decoration and distribution. The project was undertaken against a tight launch deadline to meet the peak summer sales period. As a consequence the packaging supply and filling processes became key drivers in the direction of the project.

Value Delivered

Objective Achieved!

The product was launched successfully, in 6 flavours for the UK market.