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Associated British Foods: Packaging Design
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Differentiating Allied Bakeries from their competition with a world first radical packaging design
UK bakery group Allied Bakeries, owned by Associated British Foods believed it could differentiate itself from competition with the use of a defendable bread pack. The company selected James Ross Consulting to develop the pack, enabling Allied Bakeries to concentrate on its core strengths. Allied Bakeries produces high volume food product into a well developed market sector. Packs were filled using industry standard equipment at plants across the UK.
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