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Chiquita Brands International: Packaging Development
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client_success Conceptualizing, developing and market testing a radical new fruit packaging design for Chiquita Brands International across Europe and South America

Chiquita Brands International are globally recognized as one of the largest fruit distributors, however market research had highlighted a major concern - considerable fruit wastage on one of their largest fruit lines. According to the research this was occuring in distribution and on the retailers shelf as customers handled the fruit. This was having a considerable impact on the throughput of fruit through their outlets.

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