James Ross Consulting - Cost Optimization, Technical Support and Analytical Services

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Dunlop Slazenger: Cost Reduction

Helping Dunlop Slazenger to revamp their packaging development function to deliver savings and streamline processes

The business had been bought by the management team who saw potential for both brand and value growth. As part of this initiative the business was looking to drive cost savings through its European and US golf equipment manufacturing division. Dunlop Slazenger engaged JRC on a project based at both the UK and US golf product manufacturing sites. Development procedures and a database were agreed with local project teams. The market requirements and brand initiatives were agreed with key Marketing personnel. The stage duration was 6 months with a target saving equal to 20% of the total annual packaging spend.

dunlopsport.com