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Microsoft: Global Product Packaging Review
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Providing a detailed European supply chain survey for Microsoft, the #1 software manufacturer identifying opportunities for increased sales
Microsoft manufactures a range of business and consumer software products for sale across Europe. Distribution and product sales were controlled by a series of third party operators. The business had grown dramatically in recent years, in terms of both product range (market variant) and volumes. Feedback from the marketplace indicated that there may be scope to improve packaging performance. However, actual physical packaging needs and performance throughout the distribution network were not understood.
microsoft.com
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