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Musgrave Group: Packaging Cost Reduction
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Providing Musgrave with an insight into “best practice” for supermarket packaging across the UK and Ireland - lowering pricing on major product lines
With cost and efficiency and the impact packaging has on the environment being a major consideration for retailers, having the right advice and expertise is essential. Being an external resource JRC provided an un-blinkered approach to rationalizing retail packaging without compromising the needs of the consumer or Marketing requirements at point of sale. Musgrave do not have a core packaging development team, therefore benchmarking their product packaging against other supermarkets and ensuring compliance to packaging legislation was a challenge.
musgrave.ie
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