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Parmalat: Process Improvement
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Helping Parmalat to prevent a new product’s teething issues whilst addressing challenging innovation targets
Parmalat in Australia faced issue of high rate of rejects from market on one of their milk products due to leakage. JRC was engaged to identify and resolve all factors contributing to the problem. In addition Parmalat had set themselves a challenging innovation target and requested JRC to survey various aspects of their supply chain whilst investigating the leakage problem. They demanded good project management, and excellent interaction between the liquid development team, the brand teams, logistics and marketing.
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