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Sealed Air: Product Life Cycle Analysis
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Technical life cycle analysis, testing and model building to help Sealed Air state independently validated ‘green claims’
Sealed Air’s European marketing team were challenged by customers and competitors with general claims about the environmental impacts of their products. JRC helped in identifying and measuring the eco-metrics of different protective packaging solutions that they offer. The JRC team were able to combine their packaging technical knowledge and awareness of sustainability concepts to guide this team and develop solutions.
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