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Waterford Wedgwood: Supply Chain Analysis
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Helping Waterford Wedgwood reduce manufacturing costs and venture into the Chinese ceramics market
Product knowledge and supply chain experience were recognised as insufficient to support their growth. In addition, they did not have any Packaging Development resource. James Ross Consulting were asked to assess current and evolving requirements for packaging development across the business. At the time Waterford Wedgwood had commited to move volume from one of their UK based manufacturing facilities to China to achieve lower costs. The challenge was to ensure that the warehousing, product identifcation and shipping processes were seamless in the transition.
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